UX AGENCY CASE STUDY
LexX
Project Overview
Lyka is a natural, healthy dog food company. Serving human-grade dog food via a subscription model. They have added new supplements and probiotics to the menu.
Painpoints
1 Unclear value
Customers viewing the website where unsure of what the value proposition was, but knew that they sold dog related items, and not human grade quality dog food.
2 xxx
Business networks are not focusing on users in the active-phase mindset. Entrepreneurs don’t have access to the right people they need to grow their team.
3 Unclear subscription
Customers found it unclear of plan details and that they could cancel on their subscription before signing up. This caused users to not trust in signing up to the subscription service.
- Increase monthly conversion rate 1.9% to 3%
- Superior onboarding experience
- Set the bar in the digital D2C space
- Responsive web design
- Increase load time of web app pages
Our Approach
Our end to end design process involved discovery workshops and sessions with the internal design team at Lyka. Findings from previous research synthesised, continuous design iterations customer testing, and feasibility check ins resulted in the final product that is addresses Lyka’s goals and consumer needs.
The result
Simplicity and bringing forth Lyka’s unique branding proposition really assisted us in knowing who the customers are and their needs.
Both app and desktop redesigns to provide a seamless processing of personalised food menus for dog owners, as well as a website re-design that aligns with Lyka’s branding and value proposition.
Client’s Feedback
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